|We offer packages for practice management consultation including:
Click below to view the course(s) you are interested in.
- Course I: New Patients
- Course II: Recall
- Course III: Financial Assignment
- Course IV: Communication/Marketing
- Course V: Time Economics
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
~ Sam Walton
The new patient represents the primary growth of any practice. Misunderstanding the patients needs and concerns is the most common mistake we make. This program guides you on how to best service their needs without selling ourselves.
- Handling the new patient from a dental perspective
- Team support as a marketing tool to make the new patient a referrer to the practice
- Diagnosis — complete, partial, legal
- Treatment Plan — phasing/complete
- Case Presentation — acceptance (clinical & financial)
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”
~ W. Edwards Deming
The Core of every practice is patient retention and patient awareness is a key ingredient to marketing. This program was designed to maximize the patients commitment to their needs and thus strengthening the BODY of your practice.
- Systems of recall and the high value of continued maintenance of your patients
- Scheduling recall — how to implement proper time sequence to allow for patient comfort and complete care that still runs efficiently
- Hygiene Coordinator — where, when, why and how
- How to activate inactive patients and purge records
“Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work.”
~ Robert Orben
Perceived value is of the utmost importance in our patients ability to accept treatment. Every marketing plan finds where value is lost. Course III creates the vehicles to ensure no surprises from our patients and to increase professionalism in the office.
- Facilitate quality care and high case acceptance
- How to create a financial arrangement to fit your office needs as well as the needs of your patients
- Handling overhead
- Fees and why and where to charge
- Why a structured arrangement is necessary
- Collection — when to send and how to avoid creating problems
“You can’t operate a company by fear, because the way to eliminate fear is to avoid criticism. And the way to avoid criticism is to do nothing.”
~ Steve Ross
This course integrates the skills meaning to create an acceptable environment of comfort for
- Telephone technique
- Scheduling appointments
- Follow-up phone calls
- Levels of communication — doctor level, humanistic level, patient level, and the value and need for each
- The difference between internal and external marketing; the value of each
- The extension of philosophy as an essential key in marketing
- Who is key in marketing?
“Time is the scarcest resource and unless it is managed nothing else can be managed. “
~ Peter Drucker
One of the most common failures in our practice is compromising our patients time and our own.
- Proper scheduling of time for the Doctor & staff as to satisfy the patient with high quality service and to have the treatment plan be financially acceptable for the office
- Chair time — doctor time/assistant time/patient time. Why do we schedule for all?
- Treatment planning and how it applies to scheduling
- Patient marketing